Fitzroy has 25 years of experience in property development, and has become one of the most admired and successful developers in London and the South East.We have always had a single-minded focus on doing what we do best: creating bespoke homes of the highest quality at the prime end of the market, catering to a discerning and global clientele.

We are a trusted partner for financial institutions, property investors, and contractors alike. They appreciate the professionalism of our approach, and recognise our commitment to quality, which is evident in every home we build.


Location is always a crucial consideration in any property development, and even more so at the luxury end. The challenge here is to create the optimal architectural blueprint for each particular site, combined with the very best in interior and exterior design, so that the end result not only meets the client’s needs, but exceeds their expectations.

Done well, developments like this have the potential to be both masterpieces of design, and comfortable homes, and this is what we always strive to achieve.



Over the years we have developed our own distinctive way of working. We have a strong framework of operational processes that ensures we always meet the highest standards, while remaining flexible enough to adapt to the specific demands of our different clients and sites. This means that when we commit to costings and deadlines, we deliver on time, and on budget.

Good communication is vital, whether that’s with our business partners, agents or contractors. We have strong and effective long-term relationships across our industry, which is at the heart of our business success.


Our clients are some of the most astute and demanding buyers in the market, and we pride ourselves on the service we offer them, from the moment the site is chosen to the day they move in, and in the years thereafter. Everything we build is of the highest possible quality, from construction materials to internal fittings and fixtures.


Our architectural expertise extends from external building and landscape design, to internal space planning and layout. We also have the specialist capability to integrate cutting-edge technology with traditional building techniques, so that homes which are beautiful to look at, are easy to live in. Elegant interior finishes complete a house, to make it a home, and we believe in muted tones, with rich hints of texture and colour, in order to accentuate certain aspects, but not deter from seeing a home for
what it is.


Craftsmanship is all about the detail. From bespoke finishes and state-of-the-art appliances for kitchens, to floorings and glasswork, to the best in traditional British joinery and luxurious Spanish and Italian bathroom ware, we pride ourselves on unique touches that differentiate our homes, yet make them universally appealing. It is important that we provide
a product which a client can make their own.
In the same way, we have the expertise to craft a product specifically catered to an individual’s needs when required.



We have carefully built a team of outstanding professionals, with skills in every aspect of property development, construction and sales.


This team is charged with finding pre-eminent sites, and acquiring them for the best possible price, drawing from a vast network of property professionals from across London and the South East. Each site is given added worth early on in the construction process, through valuable planning gain.


Solid line governance - Finance serves as an integral part of the management team to support the creation of value by providing critical information and analysis to make superior operating and strategic decisions. The department provides increased operational efficiencies, enhanced compliance and control, tight cash management and faster execution of corporate guidelines.

Our finance professionals work with all the major UK and international banks to secure the best possible funding terms for the projects. Relationships are key to this process and through our reputation we have established Fitzroy as a trusted business partner. The finance team is responsible for the initial feasibility of a site, to the structuring of the finance. Coverage of financial risk is another key element to this process.


This is at the heart of what we do: building and fitting out unique luxury properties. The size and ambitious scale of our developments demands exceptional teamwork and project management skills, as we bring together trusted suppliers and contractors to create an outstanding building and an enviable home.


We place a high value on our reputation in the market, and invest time and resources in building our brand. The marketing team is responsible for raising awareness of the Fitzroy Group and its strengths, as well as specific marketing and sales campaigns for individual properties. The sales team liaise with appointed agents, as well as directly with clients, to generate good working relationships and ensure an effective handover upon sale.

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